I have been talking about SOCIAL LISTENING. Do you know what that means? It’s simple and easy; all you need to do is listen. Social Listening is defined as this: The act of monitoring conversations across social networks. All you really need to do is read and listen to what is being said in the conversation. Remember Social Media is simple conversation in real time. All you really need to do is read and listen to what is being said in the conversation. Once an organization has determined whom your target audience is, it’s critical to understand when and where to engage them online. A common misperception is that all social networks are the same and therefore everyone is on the same platform. You need to identifying you influencers are. Basically they are the people who follow or friend you, and they are more important than the numbers. The more you listen to the conversation, the more engaged you and your customers will be.
One of the biggest things you can do when you start to engage your customer on social media platforms is. Just have fun and treat it like a conversation, who knows what type of following you may get. Sometime funny quirky responses may be warranted but simple and to the point are the best responses, and can lead to more consumers, but then again it could go just the opposite way. Try to remember this is a conversation, and it is happening in real time. So treat it as one, be polite and know when to take it off the line.